8 questions. 5 minutes. One structural gap identified, with commercial impact.

This is not a brand personality test. It is a structured diagnostic that maps your answers against all five stages of the Brand Clarity Stack™. The result tells you which stage is your weakest link, what that costs in real business terms, and what type of decision resolves it — not a list of things to improve.

What you get from the check:

✓ Your primary gap: which stage is breaking and why

✓ Estimated business cost: what weak clarity costs in CAC, conversion, retention

✓ Behaviour risk level: Low friction · Moderate leakage · High distortion · Critical collapse

✓ Required decision type: role / focus / signal / governance — not a creative recommendation

✓ Stage-by-stage score breakdown: where the gap is concentrated across all five stages